the cornerstone church

Developed a complete brand look with guidelines and conceptualized how that would extend to more than the initial branding. Branded icons for smaller teams within the church were created, club names were carefully selected, for example, the newsletter changed its name to The Brick Road, and the smallest age group club was called the Pebbles. Most if not all aspects of the church's visual impact on the community both internally and externally used stones or rocks to keep connected to the brand.